what is an Apparel Merchandising? | Texhour

Merchandising involves in all the activities from “communication to execution” in the apparel industry.

what is an Apparel Merchandising? | Texhour
Apparel Merchandising

 

Merchandising

The term “Merchandising” is act as a main theme in the field of apparel merchandising.

Merchandising involves in all the activities from “communication to execution” in the apparel industry.

 

Categories of Apparel Merchandising:

Apparel Merchandising may be categorized into three different sectors,

  1. Fashion Merchandising

  2. Production or Export Merchandising

  3. Retail Merchandising

 

Fashion Merchandising:

                                         It involves the activities starting from fashion forecasting, design development and product development till to the retail sales. It also includes production merchandising & retail merchandising. This will be managed by the buyer team or management.

 

Export Merchandising:

                                         It involves activities in the manufacturer or exporter part like sample development, planning and programming, manufacturing & shipment. It falls under the category of production merchandising.

 

Retail Merchandising:

                                       It involves activities in the retail business part like retail promotion and sales, visual merchandising, inventory control, sales evolution and retail operation. This will be managed by buyer’s merchandising team.