Top 5 Function of a Retailers | Texhour

According to American Marketing Association, “Retailing consists of the activities involved in selling directly to the ultimate consumer for personal, non-business use. It embraces the direct-to-consumer sales activities of the producer, whether through his own stores by house to house canvassing or by mail order business”.

Top 5 Function of a Retailers | Texhour
function of a retailers

 

Retailing

According to the American Marketing Association, “Retailing consists of the activities involved in selling directly to the ultimate consumer for personal, non-business use. It embraces the direct-to-consumer sales activities of the producer, whether through his own stores by house to house canvassing or by mail order business”.

 

Function of retailers:

1. They ordered and assemble goods from different wholesalers and suppliers.

2. They plan to get stock of goods to sales.

3. Window display, events are advertising of the product to create a demand.

4. Sale promotional activities have to undertake for their exclusive sale.

5. Stocking of goods and ordering the goods for upcoming season sale is a greater skill needed for the retail merchandiser.